Health communication in South Africa
The size as well as the severity of the consequences of the HIV/AIDS problem in South Africa can hardly be overestimated. Communication can play a supporting role in curbing the pandemic and its negative consequences. However, to attain that goal, the communication and message strategies have to be adapted carefully to the needs, beliefs, and values of the various segments of the South African population. Together with colleagues from South African and Dutch universities, two research projects have been started to improve the quality of the HIV/AIDS related communication. The first of these projects, EPIDASA, was completed in 2007. The second project, HACALARA, started in 2007. Both projects are funded by SANPAD
Jansen, C., Hoeken, H., Ehlers, D., & Slik, F. van der (2008). Cultural differences in perceptions of fear and efficacy in South Africa. Adapting Health Communication to Cultural Needs (pp. 107-128). Amsterdam: Benjamins.
Swanepoel, P. H., & Hoeken, H. (Eds.) (2008). Adapting Health Communication to Cultural Needs. Amsterdam: Benjamins.
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